NAVIGATING THE SALES FUNNEL:
UNDERSTANDING LEADS, OPPORTUNITIES, MQLs, SQLs and THE IMPORTANCE OF EFFECTIVE NURTURING
In the dynamic world of channel partnerships, Managed Service Providers (MSPs) and Value-Added Resellers (VARs) play a crucial role in connecting technology solutions with end-users. To optimize your sales efforts, it’s essential to grasp the distinctions between leads and opportunities, as well as the nuances of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
Additionally, understanding the differences between top-of-funnel (TOFU) and bottom-of-funnel (BOFU) leads is pivotal for crafting tailored nurturing strategies.