ABOUT US

Demand Generation and Performance Marketing that truly shares in your success

DemandFactor is a customer-focused revenue growth firm transforming B2B tech by aligning our success with our clients’ success.

With decades of experience in B2B tech and marketing, we partner with industry leaders to boost brand awareness, engage decision-makers, and drive revenue growth.

Our clients trust us to deliver results, not just leads.

PLAN. PROMISE. PERFORM.

What makes DemandFactor different?

Most B2B demand generation providers buy third-party data, repackaging and reselling outdated, low-intent leads.

At DemandFactor, we do things differently

100% First-Party Data

We own and manage our audience, ensuring data accuracy, compliance, and trust.

Global Reach & Scale

220M+ global decision-makers across 650K+ companies,
all opt-in and first-party verified.

Triple-verified leads

Ensuring compliance with GDPR, CCPA, and internal
quality standards.

Aligned with your success

We take on the upfront risk to drive real pipeline growth.

Full-funnel engagement

We deliver brand awareness, intent-driven engagement,
and high-converting leads.

We partner on wins

Our pricing model reduces upfront risk — we only earn an additional incentive when leads prove quality and take next steps.

100% First-Party Data

We own and manage our audience, ensuring data accuracy, compliance, and trust

Aligned with your success

We take on the upfront risk to drive real pipeline growth

Global Reach & Scale

220M+ global decision-makers across 650K+ companies, all opt-in and first-party verified

Full-funnel engagement

We deliver brand awareness, intent-driven engagement, and high-converting leads

Triple-verified leads

Ensuring compliance with GDPR, CCPA,  and internal quality standards

We partner on wins

Our pricing model reduces upfront risk  — we only earn an additional incentive when leads prove quality and take next steps

Your success in 5D® steps

At DemandFactor, we don’t just generate leads — we build revenue pipelines.
Our proprietary 5D® Process ensures precision targeting, continuous optimization,
and high-intent engagement, maximizing ROI and conversion rates.

1 Discovery

Collaborate with your teams to establish clear success targets, identify essential needs, and define the necessary requirements to effectively achieve your business goals

2 Diagnosis

Analyze and identify the optimal strategy, target audience, and messaging to effectively deliver on your program’s KPIs and ensure a steady availability of leads

3 Develop

Create compelling content, engaging landing pages, and a tailored lead program based on the diagnosis results to effectively communicate with your target audience

5 Delight

Consistently engage with your teams and partners to facilitate optimal follow-up practices, fine-tune programs, and collaborate for shared success

4 Deploy

With a start-stop-continue approach, regular check-ins are conducted to evaluate the performance of implemented strategies and content. This ensures that the lead generation program is continuously optimized throughout its delivery

Our clients’ success stories

DemandFactor is a fantastic company to work with. The quality of their leads is excellent and they are always very responsive and provide excellent customer support.

Cloud Security Company

DemandFactor has superior customer service. That helps us serve our clients more effectively and efficiently. the quality of the leads is strong with minimal returns.
Overall their product makes us look good and our clients succeed.

Marketing and Media Strategy Company

DemandFactor has been an excellent partner in every way. The client success team is extremely responsive and professional. The products they provide are top-notch and our client has been very happy with the campaign elements and successes. Bravo!

Marketing and Media Strategy Company

Demand factor team are always a pleasure to work with! They’ve been great partners over the past year & I look forward to our continued partnership in 2024.