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Optimize Your B2B Marketing Budget for 2024 and Beyond
With the major economic slump of 2023, including several banks collapsing, the B2B market was hit hard. This challenging period is now known as the Great Tech Stall among marketers. As a reaction, many companies around the globe are reducing their budgets while at the same time scrambling to keep up with buyer expectations. The struggle to accelerate digital transformation at the same time was no easy feat either.
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Article
Winning the Battle for B2B Buyers: The Power of Being on the Initial Vendor List
In the competitive realm of B2B sales, gaining a spot on a potential buyer’s shortlist can make all the difference. Surprisingly, research indicates that a significant majority of B2B buyers already have a set of preferred vendors in mind even before initiating the purchasing process.
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Article
Navigating the Buyer’s Journey: Why 70% Happens Before Engaging with Sales
The buyer’s journey has undergone a significant transformation in recent years. In today’s digital age, empowered buyers have access to a wealth of information and resources, enabling them to conduct extensive research before even reaching out to a sales team. It’s crucial for businesses to understand this shift and adapt their sales and marketing strategies accordingly.
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Article
Optimize Your B2B Marketing Budget for 2024 and Beyond
With the major economic slump of 2023, including several banks collapsing, the B2B market was hit hard. This challenging period is now known as the Great Tech Stall among marketers. As a reaction, many companies around the globe are reducing their budgets while at the same time scrambling to keep up with buyer expectations. The struggle to accelerate digital transformation at the same time was no easy feat either.
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Article
