What will define B2B marketing success in 2025? This mid-year industry report uncovers how leading marketing teams are navigating rising buyer expectations, tighter budgets, and the rapid adoption of AI, ABM, and personalization.
89% of Marketing Leaders Saw Revenue From AI Last Year
In 2025, AI continues to be a pivotal focus for U.S. companies, especially startups. Last year, funding for GenAI reached over $56 billion, nearly doubling the amount from 2023. As of now, top tech companies like Amazon, Microsoft, Alphabet, Meta, and Apple are expected to invest over $200 billion in 2025 alone.
Forget sprints. You’re running a marathon with snow shoes on through mud — with CFOs, AI, and consultants handing you weights along the way.
Deals stall. Timelines stretch. Every decision is a committee-level debate. And guess what? You’re still expected to show results... yesterday.
What will define B2B marketing success in 2025? This mid-year industry report uncovers how leading marketing teams are navigating rising buyer expectations, tighter budgets, and the rapid adoption of AI, ABM, and personalization.
89% of Marketing Leaders Saw Revenue From AI Last Year
In 2025, AI continues to be a pivotal focus for U.S. companies, especially startups. Last year, funding for GenAI reached over $56 billion, nearly doubling the amount from 2023. As of now, top tech companies like Amazon, Microsoft, Alphabet, Meta, and Apple are expected to invest over $200 billion in 2025 alone.