Want to master B2B sales in a multi-stakeholder world?
In 2025, purchase decisions involve larger buying groups, new stakeholder roles, and heightened scrutiny. This report breaks down how sales and marketing teams can collaborate to influence entire buying committees with tailored, data-driven strategies.
What will define B2B marketing success in 2025? This mid-year industry report uncovers how leading marketing teams are navigating rising buyer expectations, tighter budgets, and the rapid adoption of AI, ABM, and personalization.
↗In 2025, AI continues to be a pivotal focus for U.S. companies, especially startups. Last year, funding for GenAI reached over $56 billion, nearly doubling the amount from 2023. As of now, top tech companies like Amazon, Microsoft, Alphabet, Meta, and Apple are expected to invest over $200 billion in 2025 alone.
↗Want to master B2B sales in a multi-stakeholder world?
In 2025, purchase decisions involve larger buying groups, new stakeholder roles, and heightened scrutiny. This report breaks down how sales and marketing teams can collaborate to influence entire buying committees with tailored, data-driven strategies.
What will define B2B marketing success in 2025? This mid-year industry report uncovers how leading marketing teams are navigating rising buyer expectations, tighter budgets, and the rapid adoption of AI, ABM, and personalization.
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