Forget sprints. You’re running a marathon with snow shoes on through mud — with CFOs,
AI, and consultants handing you weights along the way.
Deals stall. Timelines stretch. Every decision is a committee-level debate. And guess what? You’re still expected to show results… yesterday.
This action-driven guide lays out the exact framework modern B2B marketers need to personalize at scale, unify sales and marketing, and build predictable pipelines through data-backed strategies.
↗With the major economic slump of 2023, including several banks collapsing, the B2B market was hit hard. This challenging period is now known as the Great Tech Stall among marketers. As a reaction, many companies around the globe are reducing their budgets while at the same time scrambling to keep up with buyer expectations. The struggle to accelerate digital transformation at the same time was no easy feat either.
↗In 2025, AI continues to be a pivotal focus for U.S. companies, especially startups. Last year, funding for GenAI reached over $56 billion, nearly doubling the amount from 2023. As of now, top tech companies like Amazon, Microsoft, Alphabet, Meta, and Apple are expected to invest over $200 billion in 2025 alone.
↗Forget sprints. You’re running a marathon with snow shoes on through mud — with CFOs,
AI, and consultants handing you weights along the way.
Deals stall. Timelines stretch. Every decision is a committee-level debate. And guess what? You’re still expected to show results… yesterday.