HOW TO NURTURE YOUR LEADS
IN 8 EASY STEPS
Only around 5% of leads may be in the market at any point in time. That’s why prospects need nurturing to help them progress down the sales funnel before they’re ready to buy.
To put it simply, lead nurturing helps marketers continue to educate, inform and build solid relationships with B2B leads at every stage of the buyer’s journey, answering their questions before they make a purchase decision.
From email marketing to social listening, targeted content and timely follow-ups – the main goal of lead nurturing is to guide your leads down the sales funnel and into conversion. Yet, lead nurturing has plenty of additional perks that often get overlooked.