LEAD NURTURING GUIDE:
TURNING PIPELINE INTO REVENUE
Building long-lasting relationships with buyers are essential for boosting your company’s ROI. Yet 61% of marketers say generating traffic and leads is their top challenge.
The buyer journey isn’t straightforward—in fact, 90% of buyers loop back and repeat different tasks more than once throughout the process. Every demand generation strategy needs an omnichannel approach to target your ideal buyers at each point of need.