OPTIMIZE YOUR B2B MARKETING BUDGET FOR
2024 AND BEYOND
With the major economic slump of 2023, including several banks collapsing, the B2B market was hit hard. This challenging period is now known as the Great Tech Stall among marketers. As a reaction, many companies around the globe are reducing their budgets while at the same time scrambling to keep up with buyer expectations. The struggle to accelerate digital transformation at the same time was no easy feat either.
Considering the challenges of lower budgets and intensifying client demands, it’s no wonder marketers are in a frenzy. 2024 already requires leaders to allocate funds to technologies and strategies that will quickly fulfill client requirements. It is the only way to ensure a favorable ROI. To confirm these pressures, Gartner reported that the shifting consumer behavior (37%) is the primary catalyst for MarTech expenditure, followed by the effusive technological environment (27%).
To help you achieve your performance goals this and the following year, we have identified the groundwork for optimizing your 2024 budget as well as the six critical steps you need to build your future financial assets.