Whitepapers
Whitepaper
Unleashing the Power of First-Party Insights in B2B Demand Generation and Performance Marketing
In the rapidly evolving world of B2B marketing, data is king. The ability to gather accurate and actionable insights is crucial for driving successful demand generation and performance marketing strategies. And when it comes to data, nothing is more valuable than first-party insights. These insights, derived directly from your own customers and prospects, provide a wealth of information that can revolutionize your B2B marketing efforts.
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Whitepaper
Achieving Harmony: Aligning Channel Sales Teams with Marketing Initiatives
In today’s interconnected business landscape, aligning channel sales teams with marketing initiatives is vital for driving growth and maximizing the impact of your brand. By forging a strong partnership between sales and marketing, organizations can effectively leverage their channel partners to expand their reach, enhance brand visibility, and accelerate revenue generation.
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Whitepaper
Maximizing MDF: How Leveraging Demand Generation Can Optimize Your Marketing Development Funds
Marketing Development Funds (MDF) are a valuable resource provided by many organizations to support their channel partners’ marketing efforts. However, to truly optimize the impact of MDF, it’s essential to leverage demand generation strategies effectively.
↗Guides
Guide
A Data-Driven Guide to Accurate B2B Buyer Personas
Understanding and meeting consumers’ preferences and interests is the base of a successful business. Honest advertising increases consumers’ engagement and loyalty to your brand.
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Guide
Maximizing ROI_A Guide to Lead Intelligence Mastery
Every business needs clientele to buy its products or hire its services. However, the issue of finding and then reaching out to an audience, let alone keeping people engaged long enough for them to become your customers, is an art form in and of itself. That is why collecting data surrounding these processes has become a science for marketers in the prospect-nurturing business.
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Guide
The Demand Generation Blueprint – A TOFU Strategy for B2B Success
The B2B buying process has evolved, and buyers no longer want to feel like they are being pushed through a sales funnel. Procurement groups have expanded and have more stakeholders, and those members usually do a lot of research before they start reaching out to a business.
↗Articles
Article
Winning the Battle for B2B Buyers: The Power of Being on the Initial Vendor List
In the competitive realm of B2B sales, gaining a spot on a potential buyer’s shortlist can make all the difference. Surprisingly, research indicates that a significant majority of B2B buyers already have a set of preferred vendors in mind even before initiating the purchasing process.
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Article
Navigating the Buyer’s Journey: Why 70% Happens Before Engaging with Sales
The buyer’s journey has undergone a significant transformation in recent years. In today’s digital age, empowered buyers have access to a wealth of information and resources, enabling them to conduct extensive research before even reaching out to a sales team. It’s crucial for businesses to understand this shift and adapt their sales and marketing strategies accordingly.
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eBooks
Ebook
Gaining a Competitive Edge with Demand Generation and Performance Marketing in B2B Channel Sales
In the dynamic and highly competitive marketplace of B2B channel sales, having a strategic approach to demand generation and performance marketing is crucial for gaining a competitive advantage. By effectively leveraging these two powerful strategies, B2B companies can not only drive revenue growth but also establish themselves as industry leaders.
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Ebook
Boosting MSPs & VARs: Demand Gen, Performance Marketing, MDF Power
In the dynamic realm of Managed Service Providers (MSPs) and Value-Added Resellers (VARs), achieving sustainable growth requires strategic adaptation to the evolving business landscape. This ebook explores the pivotal role of Demand Generation, Performance Marketing, and Market Development Funds (MDF) as catalysts for propelling MSPs and VARs to new heights.
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Ebook