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From Data to Action:

A Roadmap to Audience-Centric Marketing

Article

Winning the Battle for B2B Buyers: The Power of Being on the Initial Vendor List

In the competitive realm of B2B sales, gaining a spot on a potential buyer’s shortlist can make all the difference. Surprisingly, research indicates that a significant majority of B2B buyers already have a set of preferred vendors in mind even before initiating the purchasing process.

Article

Navigating the Buyer’s Journey: Why 70% Happens Before Engaging with Sales

The buyer’s journey has undergone a significant transformation in recent years. In today’s digital age, empowered buyers have access to a wealth of information and resources, enabling them to conduct extensive research before even reaching out to a sales team. It’s crucial for businesses to understand this shift and adapt their sales and marketing strategies accordingly.

Article

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