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Charting New Territory Demand Generation on The AI Frontier

Article

Navigating the Buyer’s Journey: Why 70% Happens Before Engaging with Sales

The buyer’s journey has undergone a significant transformation in recent years. In today’s digital age, empowered buyers have access to a wealth of information and resources, enabling them to conduct extensive research before even reaching out to a sales team. It’s crucial for businesses to understand this shift and adapt their sales and marketing strategies accordingly.

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