A TOFU STRATEGY FOR B2B SUCCESS

The B2B buying process has evolved, and buyers no longer want to feel like they are being pushed through a sales funnel. Procurement groups have expanded and have more stakeholders, and those members usually do a lot of research before they start reaching out to a business. As these changes are happening all at once, stakeholders must elevate their marketing strategies to new levels. That means they must creatively develop new ways to influence shopping decisions and find new methods to leave the old content distribution tactics in the dust. Even if many visitors click on your webpage and view your product for a while, it doesn’t mean that they really want to buy from you. It all boils down to finding innovative ways to determine, track, and measure intent.