demandfactor.com

INSERTION ORDER

TERMS & CONDITIONS

This DemandFactor Campaign Agreement (hereinafter referred to as “Agreement”), is entered into by and between DemandFactor, (hereinafter “DemandFactor”), and you (hereinafter referred to as “Company”) where these Terms were expressly referred to and incorporated into the Insertion Order executed by the parties.

TERMS AND CONDITIONS

1. INSERTION ORDER

a. The Parties have entered into an Insertion Order or Orders which incorporate this Agreement relative to a digital marketing or lead generation campaign. “Insertion Order” (“IO”), as used herein, is an agreement authorizing DemandFactor to create Marketing Campaign(s) (as defined herein) on behalf of Company, thereby allowing it to generate certain Payable Actions consistent with the terms of the IO.  “Marketing Campaign” or “Campaign” is a paid advertising offer on a performance model OR a coordinated series of advertisements that: focus on one or more brands or products, are directed at a particular identified segment of the general population (target audience), and aimed at achieving a specific objective. Types of campaigns include, but are not limited to: (i) Live Transfer or “LT”; (ii) Cost per Lead or “CPL”; (iii) Cost per Acquisition or “CPA”; (iv) Cost per Click or “CPC”; and (v) Cost per Inbound Call or “CPIC”. Campaigns will be created by DemandFactor on behalf of Company based on the parameters provided in the Insertion Order. Types of Campaigns offered may be expanded at any time by DemandFactor.

b. An IO defines the Campaign name, the Company placing the order, the individual advertisements or promotions to be run (or who will provide them), the size of the advertisements, the IO beginning and end dates, the total cost and discounts to be applied, reporting requirements and possible penalties or stipulations relative to the failure to deliver Payable Actions. A “Payable Action” means a specific request made by a prospect for a specific product or service. The IO, based on the agreement of the Parties, may specify additional or different parameters for what constitutes a qualified or valid Payable Action. The IO may also include targeting criteria and total volume as well as allowed marketing methods, dayparting and geographic location or other limitation. The IO may also incorporate applicable advertising policies. “Advertising policies,” as used here, means any advertising criteria or specifications made conspicuously available in a Campaign, and to the extent such Policies have been provided via email or other affirmative means to Company or DemandFactor, including but not limited to content limitations, technical specifications, user experience policies, community standards regarding obscenity or indecency (taking into consideration the portion(s) of the Site on which the Ads are to appear), other editorial or advertising policies, and Advertising Materials due dates.

c. The Insertion Order defines: (i) the Cost Per Payable Action, (how much Company will pay for any given Payable Action); (ii) the limits on Payable Actions to be purchased, (how many Payable Actions can be purchased in a stated time frame); (iii) Campaign targets or conditions (the that makes a Payable Action to be valid); and (iv) the end date for the Campaign. If no end date is provided, Company must provide DemandFactor five (5) business days’ notice before a Campaign will be terminated or suspended.

d. Based on its execution of the IO, the Company hereby authorizes DemandFactor to manage a Campaign, on behalf of Company, by using Company’s account. If Company does not have an account with Demand Factor, by entering into this Agreement or any IO with Demand Factor, Company authorizes DemandFactor to create a Company account consistent with the purpose of this Agreement or IO. All Campaigns are based on the IOs entered into between the Parties.

e. Modifications to the originally submitted IO or to this Agreement will not be binding unless approved in writing by the Parties. This includes but is not limited to start/end dates, allocation, and price. Acknowledged receipt of electronic mail (email) documenting the modifications by both Parties will constitute a writing for these purposes. DemandFactor collects your billing and other account information. DemandFactor may also collect information about our services that you use, have used or request information about.

f. For campaigns with non-USA targeting, the Client verifies that it is a (1) Foreign entity; or (2) that it is a U.S. entity that will transfer the leads subject to the Insertion Order to a foreign entity, foreign affiliate or for use by a foreign affiliate andthat the purchase of the leads as set forth in the Insertion Order are for foreign use. 

2. REPORTING

Upon initiation of a Campaign, reporting shall be provided by DemandFactor to Company. Reporting consists of the Payable Action count provided by DemandFactor to Company and the number of returns submitted by Company, if any. All billing shall be based on reporting provided by DemandFactor and coordinated with Company’s tracking. Unless expressly stated in the Insertion Order, and further, unless in strict conformity with the terms of this section, DemandFactor does not permit clients to independently collect tracking data through the use of  Client provided pixel or UTM (Urchin Tracking Module) codes. DemandFactor DOES NOT permit under any circumstances:

  • The use of pixel codes in electronic mail.
  • The use of UTM codes to track the click in conjunction with Cost per Lead or Nurturing Campaigns.
  • The use of UTM codes to track the click in conjunction with follow-up electronic mail.
  • The use of pixel codes on the landing page or microsite in conjunction with Cost per Lead or Nurturing Campaigns.
  • The use of pixel codes on the landing page or microsite in conjunction with follow-up electronic mail.

DemandFactor DOES permit:

  • The use of UTM codes to track the click in conjunction with Cost per Mille (CPM) Campaigns such as Email Blasts, Display on ITC Sites and Programmatic/Targeted Display Programs.
  • The use of UTM codes to track the click in conjunction with Cost per Click (CPC) Campaigns.
  • The use of pixel codes on the landing page or microsite in conjunction with Cost per Mille (CPM) Campaigns such as Email Blasts, Display on ITC Sites and Programmatic/Targeted Display Programs.
  • The use of pixel codes on the landing page or microsite in conjunction with Cost per Click (CPC) Campaigns.

However, DemandFactor is not able to report tracking data associated with Client provided UTM or pixel codes.

3. PAYMENT AND PAYMENT LIABILITY

a. Company shall pay to DemandFactor the fees described in the IO in accordance with the terms set forth in the IO. DemandFactor will send an invoice to Company every month for the Payable Actions generated in the previous month. Company must remit payment for the invoiced amount within fifteen (15) days or receipt of the invoice, or as otherwise set forth in the IO (the “Initial Due Date”). In addition to fees, Company shall be responsible for all taxes, including, but not limited to, sales tax, use tax and value added taxes associated with the Services and assessable by any local, state, provincial, federal, or foreign jurisdiction. If DemandFactor has a duty to collect and remit tax, the tax may be invoiced to Company and shall be paid by Company as invoiced. Company shall indemnify, defend, and claims, actions, or proceedings of any taxing authority arising from or related to the failure to pay taxes owed by Company, except to the extent that any such claim, action, or proceeding is directly caused by a failure of DemandFactor to remit amounts collected for such purpose from Company.

b. Returns

i.

Company is responsible to make all returns for allegedly invalid Payable Actions within ten (10) days. An “Invalid Payable Action” includes, but is not limited to, a Payable Action that: (i) has invalid or erroneous contact information; (ii) does not match the target criteria for the Campaign in which it was generated; (iii) has been previously provided, i.e. a duplicate Payable Action, or (iv) appears on a suppression list of emails of leads provided by Company to DemandFactor prior to the start of the Campaign. Company agrees and acknowledges that it alone is completely responsible for timely submitting returns to DemandFactor. Should Company fail to provide timely returns for allegedly Invalid Payable Actions, Company forfeits its right to contest Payable Actions provided during that billing period and all Payable Actions for that billing period will be deemed valid.

ii.

In order for a Payable Action to be considered invalid, Company must provide DemandFactor via email with as much of the following information as possible for each returned Payable Action: (i) a reason or reasons why the Payable Action is being returned, (ii) name of consumer; (iii) phone number of consumer; (iv) mailing address of consumer; (v) email address of consumer; (vi) notification of date, time, substance and manner of all communications with the consumer, together with all documentation of those communications including call logs, contact notes and summaries and all correspondence with the consumer; and (vii) all internal correspondence related to this specific return. In addition, Company must provide, for CPL Campaigns, the DemandFactor Lead Identification, Phone Number or email address and associated disposition. DemandFactor will designate Company’s return as incomplete, and Company will still be charged for all Payable Actions if Company fails to provide this necessary information.

iii.

Any successfully returned Payable Actions that are accepted after the invoice date will be credited to Company’s account and applied to any outstanding amounts.

iv.

If a dispute over the validity of Payable Actions is not resolved within thirty (30) days, DemandFactor may deem the questioned Payable Actions invalid or valid and accept or withdraw Payable Actions on behalf of the Company. Company agrees that DemandFactor has the sole and absolute final discretion to deem a Payable Action valid or invalid.

v.

Company’s sole remedy for any alleged “Invalid Payable Actions” is a replacement, or credit of the amount owed, or a refund of the amount paid to DemandFactor for this specific “Invalid Payable Action” and that DemandFactor, under no circumstances will conduct internal investigations, provide any details beyond what has been provided to the Company before the return was made or engage in any reviews related to “Invalid Payable Actions”. Company acknowledges that because of the volume of Payable Actions being processed by DemandFactor, DemandFactor is not able to engage in any reviews of individual Payable Actions and will not share any information about any specific individuals, their personal details or any other data that can be connected to an individual.

vi.

Late Fees and Payments. A fee of 18% APR will be charged to Company for any and all Late Payments. A Late Payment is any payment not made within thirty (30) days of the Initial Due Date. DemandFactor has the right to collect past due amounts from Company notwithstanding any restrictions placed by Section ___ below. Company agrees to pay for reasonable costs and expenses, including attorney fees, for any efforts made by DemandFactor to collect on past due amounts.

4. TERM AND TERMINATION

a. This Agreement shall become effective on the date signed by the Parties below and shall remain in effect for one (1) year or until it is terminated in accordance with the IO or is terminated by DemandFactor.

b. This Agreement may be terminated by either Party upon five (5) business days’ notice in writing to the other Party. Obligations, as set forth in the IO, to make payments post-termination shall survive termination.   Termination by Company shall not eliminate Company’s obligation to pay for Payable Actions generated after the termination of this Agreement.

5. RIGHT TO CURE, APPLICABLE LAW, VENUE, AND DISPUTE RESOLUTION

a. Right to Cure: Except as it relates to non-payment of invoices, payable actions and returns which are governed by Section 3 above, in the event of an alleged material breach or non-performance of the Agreement, the Parties shall provide each other with a thirty (30) day right to cure by a written notice providing a detailed statement of its claim of such material breach or material nonperformance. The other party shall have thirty (30) days to cure any such actual material breach or material non-performance.

b. Governing Law and Dispute Resolution: This Agreement is made under the laws of Florida and for all purposes shall be governed by, enforced under and constructed in accordance with the laws thereof, without regard to principals of conflicts of law. Any dispute concerning or action to enforce this Agreement, subject to the agreement to arbitrate as contained within this section, shall be brought in a federal or state court located in or serving Palm Beach County, Florida. The Company expressly consents to the venue and jurisdiction of the courts in Florida for purposes of determining any and all rights or obligations under this Agreement. Notwithstanding the foregoing, arbitration conducted pursuant to the terms of this Agreement shall be governed by the Federal Arbitration Act (9 U.S.C. §§ 1-16).

c. Dispute Resolution, Class Action Waiver, Attorneys Fees: Any dispute, claim or controversy arising out of or relating in any way to this Agreement or the breach, termination, enforcement, interpretation or validity thereof, including any determination regarding the scope or applicability of this agreement to arbitrate, shall be determined by mandatory, final and binding arbitration before a single arbitrator.

i.

Venue of the arbitration shall be in Palm Beach County, Florida. The arbitration shall be administered by the American Arbitration Association (“AAA”) pursuant to AAA rules and procedures. All arbitration fees and costs, including any upfront costs and application fees, shall be borne by the Parties as the arbitrator may allocate, or if the arbitrator makes no such allocation, by both Parties in equal shares. The Parties acknowledge that this Agreement evidences a transaction involving interstate commerce and further agree that any arbitration(s) arising from or in relationship to this Agreement is/are to be administered as a commercial matter(s) under AAA’s Commercial Rules.

ii.

This section shall not preclude parties from seeking provisional remedies in aid of arbitration from a court of appropriate jurisdiction. The arbitrator shall have the power to award any remedy provided under applicable law, except that the arbitrator shall have no power to award: (1) punitive, exemplary, or multiple damages; (2) mandatory or prohibitory injunctive relief, except for temporary relief in aid of arbitration or to secure the payment of an award; or (3) any damages in excess of the limits set forth in this Agreement.

iii.

No party shall commence or seek to prosecute or defend any dispute, controversy, or claim based on any legal theory arising out of or relating to this Agreement, or the breach thereof, other than on an individual, non-class, non-collective action basis. No party shall seek to prosecute or defend any dispute, controversy, or claim arising out of or relating to this Agreement, or the breach thereof, in a representative or private attorney general capacity. The arbitrator shall not have the power to consolidate any arbitration under this Agreement with any other arbitration, absent agreement of all parties involved, or otherwise to deal with any matter on a non-individual, class, collective, representative, or private attorney general basis.

iv.

In the event of any dispute arising under this Agreement, whether pursued in arbitration or in court, the prevailing party shall be entitled to recover its reasonable costs and expenses actually incurred in endeavoring to enforce the terms of this Agreement, including reasonable attorney fees.

v.

Except as it relates to non-payment of invoices or taxes, any cause of action or claim either Party may have with respect to this Agreement must be commenced within one (1) year after the claim or cause of action arises or such claim or cause of action shall be barred. If said date falls on a holiday or weekend, then said period shall be extended to the next business day.

6. REPRESENTATION AND WARRANTIES

a. Company warrants and agrees that: (i) it enters into this Agreement with the intent to use the Payable Actions consistent with the terms of this Agreement, ethical business practices, applicable advertising policies and all applicable Laws; (ii) Company has the full right, power and authority to enter into this Agreement; (iii) the execution of this Agreement by Company, Company’s use of the Payable Actions and Company’s performance of its obligations hereunder do not and will not violate any Laws, or any agreement to which Company is a party; (iv) Company will not engage in or facilitate the use of indiscriminate advertising or unsolicited commercial email, or otherwise fail to comply with the CAN- SPAM Act of 2003 or any successor legislation or any other Law relating to marketing, communications, privacy or Personal Data; (v) Company has a privacy policy and security breach policy that complies with all Laws and at a minimum follows industry standards; and (vi) Company will not sell Personal Data without providing explicit notice to the natural person identified through the Payable Actions and without providing such natural person an opportunity to exercise the right to opt out of the sale.

b. DemandFactor represents, warrants, covenants and agrees that: (i) it holds the necessary right, power, legal capacity, and authority to enter into, deliver and fully perform under this Agreement; (ii) neither the execution, delivery, nor performance of this Agreement will result in a violation or breach of any contract, agreement, order, judgment, decree, or Law to which DemandFactor is bound; (iii) it will provide and maintain the resources, personnel and facilities suitable to perform its obligations under this Agreement; and (iv) it has the authority to use and share Personal Data for the purposes for which the Personal Data, or access to it, is provided or obtained pursuant to the terms of this Agreement and is permitted under the law to collect, use, and disclose such data. Company acknowledges that DemandFactor makes no representations, warranties or covenants not set forth in this Agreement.

7. WARRANTY DISCLAIMER

EXCEPT AS SET FORTH HEREIN, COMPANY AGREES THAT THE PAYABLE ACTIONS, THE SERVICES, THE CAMPAIGN, AND THE DEMANDFACTOR WEBSITE ARE AVAILABLE ON AN “AS IS” “AS AVAILABLE” BASIS, WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY WARRANTY OF ACCURACY, NON-INFRINGEMENT, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE, AND THAT DEMANDFACTOR MAKES NO WARRANTY OR REPRESENTATION WHATSOEVER REGARDING THE PAYABLE ACTIONS, THE SERVICES, THE CAMPAIGN, OR THE DEMANDFACTOR WEBSITE, OTHER THAN AS EXPRESSLY SET FORTH HEREIN. COMPANY EXPRESSLY AGREES THAT COMPANY’S USE OF THE PAYABLE ACTIONS, THE SERVICES, THE CAMPAIGN GENERATED INFORMATION, AND THE DEMANDFACTOR WEBSITE IS AT ITS OWN RISK.

8. LIMITATION OF LIABILITY

a. Except as set forth herein, DemandFactor disclaims all liability, whether based in contract, tort, negligence, strict liability or otherwise, for damages of any kind (including without limitation direct, indirect, incidental, consequential, special, punitive or exemplary damages) in any way arising from this Agreement, even if DemandFactor is expressly advised of the possibility of such damages.

b. Without limiting the foregoing, DemandFactor shall not be liable for damages exceeding the amount paid by Company to DemandFactor in the one (1) month period immediately preceding the event that gave rise to the damages.

9. INDEMNIFICATION

a. Each Party (the “Indemnitor”) shall indemnify and hold harmless the other party, as well as the other Party’s officers, directors, members, employees and agents (collectively, the “Indemnified Parties”), from and against any and all losses, liabilities, obligations, damages, actions, suits, proceedings, claims, demands, assessments, judgments, costs, penalties, and expenses, including reasonable attorneys’ fees and disbursements, incurred, borne or asserted by a third party against any of the Indemnified Parties in any way relating to, arising out of or resulting from the Indemnitor’s actual or alleged: (i) breach of this Agreement; (ii) intentional or negligent wrongdoing; (iii) violation of the CAN-SPAM Act of 2003, the FTC Act, the Telephone Consumer Protection Act, and all other applicable Laws; and (iv) infringement, violation or misappropriation of any patent right, copyright, trademark right, trade dress right or other intellectual property right. In addition, Company agrees to fully indemnify and hold DemandFactor harmless for any claims stemming from Company’s refusal to pay for Payable Actions obtained by DemandFactor consistent with this Agreement or any IO. “All applicable laws,” as used herein, means any applicable statute, rule or regulation and includes applicable U.S. federal, state and local laws and any applicable foreign or international laws.

b. The Indemnified Parties shall promptly notify the Indemnitor in writing of any such claim or suit within ten (10) business days that the pleading, demand letter, or other notice is served upon Indemnified Parties, and shall cooperate in a reasonable manner with Indemnitor and at the Indemnitor’s expense, with respect to the defense and disposition of such claim. Indemnitor will have control of the defense or settlement, provided however, that the Indemnitor shall not enter into any settlement that obligates the Indemnified Parties to take any action or incur any expense without such Indemnified Parties’ prior written consent, and further provided that the Indemnified Parties will have the right to be represented by independent counsel of their own choosing, at their own expense, in connection with such claim or suit. If the Indemnitor fails to defend such suit, then the Indemnified Parties, through counsel of their own choice, may, at the expense of the Indemnitor, conduct the defense of such claim, on the condition that the Indemnified Parties will not enter into any settlement that obligates the Indemnitor take any action or incur any expense without the Indemnitor’s prior written consent.

10. CONFIDENTIALITY, DATA OWNERSHIP, PRIVACY AND LAWS

a. “Confidential Information” means all proprietary information of the Party disclosing the information (“Disclosing Party”) and the Disclosing Party’s affiliated and related companies, including information provided to the Disclosing Party by third parties that the Disclosing Party is obligated to keep confidential, whether provided before or after the Parties execute this Agreement. Unless excluded in writing by the Disclosing Party, the Parties shall assume that any and all information disclosed, that is of a nature that a reasonable person would understand is confidential, is Confidential Information, whether in oral form, machine-readable form, written, digital, electronic or other tangible form, and whether designated as confidential or unmarked. Without limiting the foregoing,

b. Confidential Information includes inventions, product research and development, production data, product designs, specifications, descriptions and labels, discoveries, trade secrets, techniques, models, data, programs, processes, know-how, customer lists and contact information, personal information with respect to employees, customers or others, including but not limited to customer email addresses, client names, marketing plans, drawings, financial information, products, business plans, sales positioning strategies and communication strategies. Each party will protect the Disclosing Party’s Confidential Information in the same manner that it protects its own information of a similar nature. Each Party shall not disclose the Disclosing Party’s Confidential Information to anyone except an employee, agent, Affiliate, or third party who has a need to know same, and who is bound by confidentiality and non-use obligations at least as protective of Confidential Information as are those in this section.

c. Notwithstanding anything contained herein to the contrary, the term “Confidential Information” shall not include information which: (i) was previously known to Recipient; (ii) was or becomes generally available to the public through no fault of the Recipient; (iii) was rightfully in Recipient’s possession free of any obligation of confidence at, or subsequent to, the time it was communicated to Recipient by the Disclosing Party; (iv) was developed by employees or agents of Recipient independently of and without reference to any information communicated to Recipient by Disclosing Party; or (v) was communicated by Disclosing Party to an unaffiliated third party free of any obligation of confidence. Notwithstanding the foregoing, either party may disclose Confidential Information in response to a valid order by a court or other governmental body, as otherwise required by law or the rules of any applicable securities exchange or as necessary to establish the rights of either party under this Agreement, provided however, that: (a) the Recipient promptly notifies the Disclosing Party of such disclosure requirement; (b) cooperates (at Disclosing Party’s expense) in any lawful effort by Disclosing Party to oppose or limit such disclosure; and (c) discloses only so much of such Confidential Information as, on advice of counsel, it is legally obligated to disclose.

d. Any data processed through the Campaign is owned by DemandFactor. DemandFactor hereby grants to Company a non-exclusive, perpetual, irrevocable right to access, copy, and use the data for all legal purposes. Nothing herein shall prohibit DemandFactor from using anonymous aggregated data for purposes of system performance, reporting and tuning, and for purposes of marketing, sales, business development, and the benchmarking of its future Campaigns and DemandFactor services as compared with other similar services

e. Company acknowledges and agrees that: (i) all right, title and interest in and to the DemandFactor website and any electronic deliverables including Campaign reporting, communications, Marketing Materials and all derivatives thereof, and all intellectual property rights therein (including without limitation any and all patents, copyrights, trade secrets, rights, trademarks, trade names, moral rights and other proprietary rights embodied therein or associated therewith) and all modifications, changes, enhancements or additions thereto (whether initiated by the Company or otherwise) (collectively, “DemandFactor IP”), all of which are protected by copyright, trade secret, and other proprietary rights and laws, shall at all times remain the proprietary property of DemandFactor, or property of any third party licensors, as applicable; and (ii) Company in no way receives any right or interest in any of the foregoing other than the limited license granted hereunder to use them in accordance herewith. To the extent that Company acquires any rights in the DemandFactor IP, Company assigns such rights to DemandFactor and waives any moral rights it may have to the DemandFactor IP to and in favor of DemandFactor. The DemandFactor name, logo, and the product names associated with the Campaign and Services are trademarks of DemandFactor or third parties, and Company shall not remove or alter any DemandFactor trademark or logo.

f. DemandFactor and Company shall post on their respective websites their privacy policies and adhere to them. Failure by DemandFactor or Company to continue to post a privacy policy or non-adherence to its own privacy policy is grounds for immediate cancellation of this Agreement and all corresponding Campaigns or IOs.

g. DemandFactor and Company will comply with all applicable federal, state and local, foreign and international laws, ordinances, regulations and codes which are relevant to their performance of their respective obligations under this Agreement.

h. Each Party agrees that monetary damages for breach of confidentiality under this Section may not be adequate and that the Disclosing Party shall be further entitled to seek injunctive relief. Nothing contained in this Agreement shall be interpreted as granting rights by license or otherwise in any Confidential Information disclosed pursuant to this Agreement.

11. NON-COMPETE, NON-SOLICITATION AND NON-CIRCUMVENT

Company agrees that during the term of this Agreement and for a period of two (2) years after termination it shall not, directly or indirectly, solicit, entice or induce any employee, agent representative, client or professional of DemandFactor to terminate or refrain from renewing, continuing or extending such employment or relationship with DemandFactor or otherwise alter such employment or relationship with DemandFactor or to become an employee, agent, representative or professional advisor of Company or any person competing with DemandFactor. Company further agrees not to use reverse engineering or tracing of DemandFactor Clients traffic for means to directly solicit DemandFactor Clients or other third parties away from DemandFactor.

12. PUBLICITY AND FEEDBACK

Company acknowledges and agrees that during and after the term of this Agreement, DemandFactor shall have the right to use Company’s name, logo, URL, Website screen captures, and description as well as feedback, descriptions and examples of the work and services completed and provided to Company by DemandFactor in DemandFactor’s marketing, publicity, and promotional activities and materials, including, but not limited to, press releases, marketing collateral, case studies, and in advertisements, without further consent or approval of Client.

13. PARTNER NETWORKS (Applicable If Partner Networks Are Used)

a. “Partner Network” is a third-party services provider whom DemandFactor may, at its sole discretion, use during any ongoing Campaign for the purposes of fulfilling a campaign objective. Use of a Partner Network results in various Payable Actions as defined herein and governed by this Agreement.

b. Company agrees that DemandFactor may purchase Payable Actions from any Partner Network. If Company will not agree to purchase Payable Actions from a specific Partner Network, Company must state, in writing, by Partner Network name or Partner Network’s DemandFactor-provided Partner Network identification number (“PNID”).

с. Third Party Partner Network Payment Liability. Company understands that DemandFactor has no obligations relating to payments due to any Partner Network’s then current or previous Company Campaigns, either joint or several. Company agrees that Company is solely liable for any and all charges incurred through Campaigns created pursuant to executed IOs between the Parties. Company will send all payments to DemandFactor for all valid Payable Actions based on the payment terms stated in this Agreement. DemandFactor will withdraw its fee and thereafter timely pay Partner Networks, if any are associated with the Campaign. Company agrees to protect, indemnify, defend and hold DemandFactor and its officers, employees and agents harmless for any and all payments due by Company to Partner Networks incurred through the then current or previous Campaigns of the Company. Company further agrees that any dispute regarding the validity or non-payment of a Payable Action is the sole responsibility of Company. Should a dispute arise regarding Company’s non-payment for allegedly invalid Payable Actions, the dispute is solely between Company and Partner Network, and not with DemandFactor. Notwithstanding anything to the contrary in Section 5 of this Agreement, or anywhere else in this Agreement, DemandFactor shall have no obligation to hold funds paid by Company due to a Partner Network, if any, if a dispute arises between Company and Partner Network. DemandFactor shall not hold any funds in trust on behalf of Company and shall pay a Partner Network, if one was utilized for the Company Campaign, once it has withdrawn its fee.

d. If payment is not made by Company to DemandFactor within thirty (30) days of the Initial Due Date, Company’s information may be released by DemandFactor to Partner Network. Partner Network has the right to collect past due amounts from Company. Company agrees to pay for reasonable costs and expenses, including attorney fees, for any efforts made by Partner Network to collect on past due amounts.

e. Should a Buyer or Partner Network dispute DemandFactor’s billable Payable Action count, Company hereby agrees it shall be its responsibility to meet and confer with the Partner Network. DemandFactor shall have no obligation to or be required by the Company and Partner Network to participate in or be involved with any disputed billable Payable Action.

f. Warranty Disclaimer. COMPANY AGREES THAT DEMANDFACTOR MAKES NO WARRANTY OR REPRESENTATION WHATSOEVER REGARDING ANY THIRD-PARTY PARTNER NETWORK, OTHER THAN AS EXPRESSLY SET FORTH HEREIN. COMPANY FURTHER AGREES AND UNDERSTANDS THAT DemandFactor, AS THE TECHNOLOGY PROVIDER, IS NOT RESPONSIBLE FOR THE CONDUCT OF ANY THIRD

g. Limitation of Liability.

i.

Except as set forth in this Agreement, DemandFactor disclaims all liability, whether based in contract, tort, negligence, strict liability or otherwise, for damages of any kind (including without limitation direct, indirect, incidental, consequential, special, punitive or exemplary damages) in any way arising from: (a) any transaction or communication between Company and any third-party Partner Network, if any; or (b) the actions or omissions of a third-party Partner Network.

ii.

Without limiting the foregoing, Company acknowledges and agrees that DemandFactor will not be liable for any damages arising from or in connection with any transactions between Company and any third-party Partner Network(s), or for any information appearing on Company’s or Partner Networks’ websites.

14. GENERAL PROVISIONS

a. Force Majeure: Neither Party will be liable for, or will be considered to be in breach of this Agreement on account of any delay or failure to perform as a result of any causes or conditions that are beyond such Party’s reasonable control and that such Party is unable to overcome through the exercise of commercially reasonable diligence. If any force majeure event occurs (which shall include, without limitation, acts of God, fire, explosion, vandalism, storm or other natural occurrences, any conflicting order, direction, action or request of the United States federal, state or local government or of any regulatory department, agency, commission, court, bureau, corporation or other instrumentality, or of any civil or military authority, national emergencies, insurrections, riots, acts of terrorism, wars, strikes, lockouts, work stoppages or other such labor difficulties), the affected Party will give prompt written notice to the other Party and will use commercially reasonable efforts to minimize the impact of such event. Notwithstanding the foregoing, the Parties’ obligations to one another shall be excused and/or postponed during and only for the duration of the applicable force majeure event and shall resume as soon as practicable after the force majeure event has ended, unless otherwise agreed to by the parties. No force majeure event alleviates Company’s payment obligations.

b. Relationship of the Parties: Nothing contained in this Agreement shall be construed as creating any agency, legal representative, partnership, or other form of joint enterprise between the Parties. Neither Party shall have authority to contract for or bind the other in any manner whatsoever. Before either Party can issue any press release or statement regarding the Parties relationship, it must be approved by both Parties. Electronic mail (email) will be sufficient approval of any press release statements.

c. Assignment: Neither Party may assign this Agreement without the written consent of the other Party, which will not be unreasonably withheld. In the event of a merger or consolidation of DemandFactor or Company, the surviving or new corporation and any subsidiaries may take over this Agreement subject to the rights and obligations stated herein.

d. Review of Agreement: All Parties have reviewed this Agreement and have been given sufficient time to have it reviewed by an attorney of their choosing. By signing below, the Parties hereby acknowledge that they have read and understood the terms of this Agreement.

 

e. The language in this Agreement shall be interpreted as to its fair meaning and not strictly for or against any party. If any provision of this Agreement conflicts with any other rule, regulation, or agreement, the terms and conditions of this Agreement shall govern, provided that nothing herein shall permit or require a party to act in contravention of any applicable law, rule or regulation. Should any part of this Agreement be held invalid or unenforceable, that portion shall be construed consistent with applicable law and the remaining portions of this Agreement shall remain in full force and effect, provided that neither Party is deprived thereby of the fundamental benefit of its bargain. A Party’s failure to enforce any provision of this Agreement shall neither be deemed a waiver of such provision nor of their right to enforce such provision. Each Party’s rights under this Agreement shall survive any termination of this Agreement.

 

 

Scope of Agreement; Entire Agreement: This Agreement sets forth the terms and conditions under which Company authorizes DemandFactor to manage Company’s Campaign. This Agreement, together with any appendices, exhibits, schedules, or addenda attached hereto, and the IOs constitute the complete and exclusive statement of the agreement between the Parties regarding the products and services defined herein. It may only be modified by a writing signed by the Party to be charged. This Agreement supersedes any “shrink wrap license” or any “disclaimers” or “click to approve” terms or conditions (“Online Terms & Conditions” or “Terms and Policies”) or any website which the Parties use in connection with this Agreement, notwithstanding the fact that either Party may have to affirmatively accept such terms as a condition in order to access online services. Such Online Terms & Conditions are procedural only, to establish the Parties in each other’s system such that the terms of each Party’s participation will be governed by this Agreement and payout information will be as specified in the applicable IOs. In the event of any conflict or inconsistency between the terms and provisions of this Agreement and the terms and provisions of the IO, the terms and provisions of the IO shall control.

ACKNOWLEDGMENT: THIS AGREEMENT SHALL BE CONSTRUED WITHOUT REGARD TO THE PARTY OR PARTIES RESPONSIBLE FOR THE PREPARATION OF THE SAME AND SHALL BE DEEMED AS PREPARED JOINTLY BY THE PARTIES HERETO. ANY AMBIGUITY OR UNCERTAINTY EXISTING HEREIN SHALL NOT BE INTERPRETED OR CONSTRUED AGAINST ANY PARTY HERETO. EACH OF THE PARTIES STATES THAT IT HAS READ EACH OF THE PARAGRAPHS OF THIS AGREEMENT, HAS HAD THE OPPORTUNITY TO AVAIL ITSELF OF LEGAL COUNSEL OF ITS CHOICE DURING NEGOTIATIONS OF THIS AGREEMENT, AND IS FREELY AND VOLUNTARILY ENTERING INTO THIS AGREEMENT UNDER NO DURESS AND THAT IT UNDERSTANDS THE SAME AND UNDERSTANDS THE LEGAL OBLIGATIONS THEREBY CREATED.

15. AGREEMENT TO CONDUCT BUSINESS ELECTRONICALLY

a. Each Party agrees to conduct business electronically with the other.

b. Company acknowledges and agrees that by signing an IO with DemandFactor, Company is confirming and acknowledging that Company has accepted this Agreement and all the Policies, terms and conditions as they may be identified herein. Company hereby waives any rights or requirements under any statutes, regulations, rules, ordinances or other laws in any jurisdiction which require an original signature or delivery or retention of non-electronic records, or to payments or the granting of credits by other than electronic means.

DemandFactor is revolutionizing performance marketing and demand generation by adding in the missing piece:

We align our success to the success of our leads and our clients.