The buyer’s journey has undergone a significant transformation in recent years. In today’s digital age, empowered buyers have access to a wealth of information and resources, enabling them to conduct extensive research before even reaching out to a sales team.
It’s crucial for businesses to understand this shift and adapt their sales and marketing strategies accordingly. In this whitepaper , we will explore the fascinating statistic that 70% of the buyer’s journey happens prior to engaging with sales, with only 17% of the journey dedicated to interactions with the sales team.
Let’s delve into why this shift has occurred and how businesses
can adapt to thrive in this new landscape.