The buyer’s journey has undergone a significant transformation in recent years. In today’s digital age, empowered buyers have access to a wealth of information and resources, enabling them to conduct extensive research before even reaching out to a sales team.

It’s crucial for businesses to understand this shift and adapt their sales and marketing strategies accordingly. In this whitepaper , we will explore the fascinating statistic that 70% of the buyer’s journey happens prior to engaging with sales, with only 17% of the journey dedicated to interactions with the sales team.


Let’s delve into why this shift has occurred and how businesses
can adapt to thrive in this new landscape.

DemandFactor is revolutionizing performance marketing and demand generation by adding in the missing piece:

We align our success to the success of our leads and our clients.