PRIVACY POLICY
Our registered address is:
DemandFactor, Inc.
1110 Brickell Avenue
Suite 400
Miami, FL 33131.
USA
DemandFactor, Inc. values and respects the privacy of your personal information, and as such we have taken numerous exhaustive measures to safely and securely process and store your personal information. Personal information is any information that can be used to identify you, such as your name and contact details. This Privacy Policy (the/this “Policy”) is designed to provide transparency into our practices related to the collection and use of personal data.
What information about me do you collect?
DemandFactor, Inc. collects limited personal information, such as your name, personal and/or business contact details, including your phone number(s), email address, mailing address, job title and any other information required to validate your identity. When you engage with the content via electronic mail or through a website, we may also collect location information (such as general location information inferred from an IP address) or user agent details as part of our validation process. To the extent that we use location or user agent data, we delete that data upon validation. We also collect your billing and other account information, and we collect information about our services that you use, have used or request information about.
Specifically, DemandFactor, Inc. may collect:
- Name
- Email address
- Job Title and Department
- Phone Numbers (general/direct business or personal numbers and fax)
- Company Name and Postal Address
- Business Related Postal Address of Individual
- Corporate Website URLs
- Social Media URLs
- Information you provide on Public Forums
- Metadata including IP Addresses, Dates Emails are sent or received, and Subject Line Information
- Activity information about your use, and the use by any person(s) you authorize through your account, of our site, services, and applications, such as the content you view or collect, your preferences, how often you use our services, and the services you request information about
- Usage, viewing, technical, and device data when you visit our sites or use our applications
- DemandFactor, Inc. also collects your billing and other account information and maintains information associated with your account such as log in credentials and password information.
How do you collect information about me?
DemandFactor, Inc. collects information you provide to us when you request or purchase products, services, or information from us, register with DemandFactor, Inc., participate in public forums or other activities on our sites and applications, or otherwise interact with DemandFactor, Inc. using one or more devices. You may provide information in a variety of ways, including by typing or using voice commands.
We automatically collect information through the use of third party “cookies,” such as SharpSpring and Google Analytics. Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. Please see our Cookie Policy for more information regarding DemandFactor, Inc.’s use of cookies. DemandFactor, Inc. also collects information using analytics tools, including when you visit our sites and applications or use our applications on third-party sites or platforms. DemandFactor, Inc. collects information from other trusted sources to update or supplement the information you provided or we collected, such as when we validate postal address information using third party services.
Occasionally we may obtain personal information about you from third-party sources (including third-party websites, data brokers or credit reference agencies), but only where these third parties are legally permitted or required to disclose your personal information to us.
Why are you collecting my information and how do you use it?
Primarily, DemandFactor, Inc. collects, receives and processes personal information of individuals, exclusively in a business context, and for legitimate business interests, in order to contact them about goods and services in which their business may be interested. We may use Personal Information to better understand our Clients in general and to test, develop, improve, and enhance our Services and Site.
We may use Personal Information to contact Clients in the future about services, promotions, opportunities, and other general information about DemandFactor, Inc. We may also use Personal Information to detect, investigate and prevent activities that may breach DemandFactor, Inc.’s security or license agreements, violate our policies, pose safety issues, or be fraudulent or illegal.
Based on your role and responsibilities within your organization, as well as being a decision maker, recommender or influencer within your organization, we may contact you occasionally with marketing offers or useful educational information relevant to you directly as well as on behalf of our customers. You will always have the right to opt out of receiving marketing offers from us and we will always ensure that we screen any databases against the corporate telephone preference service prior to contacting you.
We also collect your information where we have your explicit consent–if you have requested that we keep you updated on any offers or updates, we may contact you occasionally.
Information collected through cookies is used to gain an understanding of when and how you use our website and to allow you to more easily and efficiently navigate our website. For example, we evaluate information about how visitors to our website move around the website so we can improve it to make it more intuitive. You may disable cookies on your individual browser, but be aware that disabling cookies may limit your use of certain features or functions on our website or service.
What methods do you use to contact me?
We may contact you by phone, email or social media. Should you have any preferences on the manner in which we contact you, please let us know using the details below.
For how long do you store my information?
We retain personal information for a period of time consistent with the original purpose(s) for which we collected it, as described in this Policy, including, as applicable:
- for as long as we have an ongoing relationship with the Client to whom the information pertains;
- as long as needed to provide users, our customers, or our partners the Services;
- as necessary to comply with our legal obligation(s);
- as necessary to resolve disputes or to protect ourselves from potential future disputes; or
- as necessary to enforce our agreements.
Retention periods will be determined taking into account the amount, nature, and sensitivity of the personal information and the purpose(s) for which it was collected. After the retention period ends, we will delete the personal information. Where we are unable to do so, we will ensure that appropriate measures are put in place to prevent any further use of such information.
Notwithstanding the other provisions of this section, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or to protect your vital interests or the vital interests of another natural person, or for as long as reasonably necessary for audit or internal purposes.
Is my personal data secure?
Only authorized personnel are allowed access to your personal information. We take the appropriate standard of care in the storage of your information and comply with all relevant laws.
With whom do you share my personal information?
DemandFactor, Inc. may make your Personal Information available to subscribers of DemandFactor, Inc.’s database via DemandFactor, Inc.’s websites and applications. Personal Information included on the site and application can be viewed by third parties.
We share your personal information with our other group companies for internal reasons and to our strategic partners, primarily for business and operational purposes. DemandFactor, Inc. may also disclose Personal Information to service providers for providing functions related to our operation of our site and applications and provision of our Services.
As we continue to develop our business, we may sell or purchase assets. If another entity acquires us or merges with us your personal information will be disclosed to such entity. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information will be considered an asset of ours and as such it is possible the information will be sold or transferred to third parties.
We may share your personal information with our customers if you have expressed an interest in their goods or services. This interest may be expressed in numerous ways, including submitting your information to us in order to download a digital asset (such as a whitepaper or ebook), by engaging with any of our email marketing or clicking on a digital advert hosted by us. Please ensure that you read and agree to our customers’ privacy policies before expressing any interest in their product as outlined above. Please also note that you have the right to object to any processing by our customer, and any further processing by us.
Where required we share your personal information with third parties to comply with a legal obligation; when we believe in good faith that an applicable law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our terms of use or other applicable policies; to detect and protect against fraud, or any technical or security vulnerabilities; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to our website, our business or the public.
For instance we may disclose collected information, including Personal Information, to a third party if we believe in good faith that such disclosure is necessary or desirable:
- to comply with lawful requests, subpoenas, search warrants, or orders by public authorities, including to meet national security or law enforcement requirements;
- to address a violation of the law;
- to protect the rights, property, or safety of DemandFactor, Inc., its Clients, or the public;
- to allow DemandFactor, Inc. to exercise its legal rights or respond to a legal claim; or
- to respond to data subject requests for access to data to the extent necessary to comply with applicable laws.
Do you have data security policies in place?
The security of your personal information important to us. We have implemented technical, administrative, and physical security measures that are designed to protect information from unauthorized access, disclosure, use, and modification. We regularly review our security procedures to consider appropriate new technology and methods. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable.
Do you share or transfer personal information internationally?
DemandFactor, Inc.’s operates globally and may transfer or allow access to your Personal Information to customers, affiliated companies or third parties in locations around the world for the purposes described in this Policy. Wherever your personal information is transferred, stored or processed by us, we will take reasonable steps to safeguard the privacy of your Personal Information. These steps may include implementing standard contractual clauses when recognized by law, obtaining your consent, or other lawful means of transferring Personal Information.
What happens if I do not want to provide you with my personal information, or if I choose to opt out of your processing my personal information for marketing purposes?
You may opt out of the collection, processing and retention of your personal information by DemandFactor, Inc. at any time. If you would like to opt out of any marketing communications from us or limit the channels in which we contact you (such as email, phone or post only), please contact us at [email protected].
Note that in certain circumstances we require our customers to provide certain data in order to receive our products and/or services. Should you choose not to provide your personal information to us as a customer, we would be unable to provide you with our products and/or services. In addition, should you choose not to allow us to continue processing your information for marketing purposes, you will no longer receive offers and/or educational content from us.
Please note that even if you opt out of receiving marketing offers from us, we may still receive your details from third parties and our customers in relation to specific campaigns and you may, therefore, need to notify our customers in order to opt out.
Additional Notice for California Residents
Additional Notice for Colorado Residents
Additional Notice for Connecticut Residents
Additional Notice for Virginia Residents
Additional Notice for Utah Residents
Additional Notice for EU and EEA Residents
Additional Notice for Vietnam Residents
Additional Notice for Brazilian Residents
Google API Services Usage Disclosure
DemandFactor, Inc.’s use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.
How can I contact you?
If you have any questions about this privacy policy or the data we hold on you, or if you would like to opt out of receiving communications from us, you may contact us at:
DemandFactor, Inc.
Attention Privacy
1110 Brickell Avenue
Suite 400
Miami, FL 33131.
USA
Last revised: February 7, 2024
This policy may be updated or revised from time to time. It is the responsibility of the user to periodically review the policy statement to determine if there are any substantive changes.
© 2024 DemandFactor, Inc.
DemandFactor is revolutionizing performance marketing and demand generation by adding in the missing piece:
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