Navigating the Sales Funnel:
Understanding Leads, Opportunities, MQLs, SQLs and the Importance of Effective Nurturing
Navigating
the Complexity:
UNDERSTANDING THE B2B
BUYER’S JOURNEY FROM PAIN POINT TO VENDOR SELECTION
Gaining a Competitive Edge
WITH DEMAND GENERATION
& PERFORMANCE MARKETING IN B2B CHANNEL SALES
eBooks
eBook
Navigating the Sales Funnel: Understanding Leads, Opportunities, MQLs, SQLs and the Importance of Effective Nurturing
In the dynamic world of channel partnerships, Managed Service Providers (MSPs) and Value-Added Resellers (VARs) play a crucial role in connecting technology solutions with end-users. To optimize your sales efforts, it’s essential to grasp the distinctions between leads and opportunities, as well as the nuances of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
↗
eBook
Account-Based Marketing (ABM): Unlocking the Power of Personalization for B2B Success
Account-Based Marketing (ABM) has emerged as a game-changing strategy in the B2B realm, enabling businesses to engage their most valuable accounts with personalized, targeted marketing efforts. ABM flips the traditional approach by focusing on individual accounts rather than broad market segments. In this white paper, we will explore the concept of ABM, how it works, and the numerous benefits it offers to B2B organizations.
↗
eBook
Navigating the Complexity: Understanding the B2B Buyer’s Journey from Pain Point to Vendor Selection
The B2B buyer’s journey is a complex process that involves multiple stages, decision-makers, and considerations. From the initial identification of pain points to thorough research, consideration, and vendor selection, B2B buyers undergo a comprehensive journey before making a purchasing decision.
↗
eBook
Gaining a Competitive Edge with Demand Generation and Performance Marketing in B2B Channel Sales
In the dynamic and highly competitive marketplace of B2B channel sales, having a strategic approach to demand generation and performance marketing is crucial for gaining a competitive advantage. By effectively leveraging these two powerful strategies, B2B companies can not only drive revenue growth but also establish themselves as industry leaders.
↗
eBook
Boosting MSPs & VARs: Demand Gen, Performance Marketing, MDF Power
In the dynamic realm of Managed Service Providers (MSPs) and Value-Added Resellers (VARs), achieving sustainable growth requires strategic adaptation to the evolving business landscape. This ebook explores the pivotal role of Demand Generation, Performance Marketing, and Market Development Funds (MDF) as catalysts for propelling MSPs and VARs to new heights.
↗
eBook
