Insights
Navigating the Sales Funnel:
Understanding Leads, Opportunities, MQLs, SQLs and the Importance of Effective Nurturing
Whitepapers
Creating a Predictable and Reliable Pipeline
Gartner defines the sales pipeline as a tool for converting leads into sales. It provides sales leaders with a visual representation of the different stages of the sales process, such as the point at which a prospect becomes a qualified lead, or when salespeople should follow up with a lead.
↗Recession Marketing: Guidelines to Recession-Proof Your Business
As of the writing of this paper, many global brands and start-ups alike have made the decision to cut budgets and lay off staff. It’s highly likely we are in a global recession, albeit one that is asymmetrical across business sectors.
↗Lead Nurturing Practices to Boost Your Sales
Demand generation is the backbone of any successful marketing strategy. Yet, despite its importance, 61% of marketers have indicated that generating traffic and leads is their top challenge. Today’s current economic uncertainty may well exacerbate this problem, particularly as fewer companies appear willing to adequately invest in marketing.
↗Guides
The Crucial Role of Content Activation in Modern Marketing
Marketers, content creators, and small business owners spend a lot of time meticulously crafting their marketing materials.
Imagine holding that excellent piece of content marketing that will enhance your digital metrics and ROI in your hands, but there is one problem…
Visibility. The nemesis of all marketing initiatives.
↗The Power of Partnership: Choosing the Right Vendor for Consistent Demand Generation
In the realm of demand generation and performance marketing, the right vendor can make all the difference. Selecting a partner that can provide consistent support throughout every stage of the funnel is crucial for driving success and achieving optimal results. In this whitepaper, we will explore why it is important to work with the right vendor who can deliver effective demand generation and performance marketing strategies as a true partner, ensuring success at every critical juncture of your marketing journey.
↗Unleashing Growth – A Comprehensive Guide to Channel Partner Lead Generation Strategies
In the ever-evolving landscape of technology, Channel Partnerships stand as catalysts for growth. Whether you are a Value-Added Reseller (VAR) or a Managed Service Provider (MSP), this comprehensive guide is tailored to help channel partners leverage collaborative lead generation for sustained business expansion.
↗Articles
