The Power of Team Enablement and Lead Journey Insights:
Why Choosing a Comprehensive Demand Generation Vendor Matters
DemandFactor:
Your Trusted Partner for B2B Demand Generation
& Performance Marketing
Whitepapers
Whitepaper
Creating a Predictable and Reliable Pipeline
Gartner defines the sales pipeline as a tool for converting leads into sales. It provides sales leaders with a visual representation of the different stages of the sales process, such as the point at which a prospect becomes a qualified lead, or when salespeople should follow up with a lead.
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Whitepaper
Recession Marketing: Guidelines to Recession-Proof Your Business
As of the writing of this paper, many global brands and start-ups alike have made the decision to cut budgets and lay off staff. It’s highly likely we are in a global recession, albeit one that is asymmetrical across business sectors.
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Whitepaper
Lead Nurturing Practices to Boost Your Sales
Demand generation is the backbone of any successful marketing strategy. Yet, despite its importance, 61% of marketers have indicated that generating traffic and leads is their top challenge. Today’s current economic uncertainty may well exacerbate this problem, particularly as fewer companies appear willing to adequately invest in marketing.
↗Guides
Guide
The Power of High-Quality Leads: Driving More Closed Deals
In the competitive landscape of business, the ability to convert leads into closed deals is crucial for driving revenue and sustainable growth. However, not all leads are created equal. High-quality leads play a vital role in increasing conversion rates and boosting sales success.
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Guide
From Planning to Meeting: Performance Marketing Best Strategies for the Channel
Performance marketing has become an essential strategy for businesses looking to drive measurable results and maximize their return on investment. When it comes to the channel, implementing effective performance marketing strategies is crucial for success. From planning to execution, channel partners can leverage performance marketing to boost sales, increase brand visibility, and achieve their objectives.
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Guide
Where Did the Lead Go? Best Steps to Create Trackable Performance with Demand Generation through Your Channel Partners
Demand generation is a crucial aspect of B2B marketing, and channel partners play a significant role in driving demand for your products or services. However, ensuring trackable performance in demand generation activities can be a challenge. It’s essential to have a clear understanding of where your leads are coming from and how they progress through the sales funnel.
↗Articles
