Unleashing the Power of First-Party Insights in B2B
Demand Generation
& Performance Marketing
Whitepapers
Whitepaper
Creating a Predictable and Reliable Pipeline
Gartner defines the sales pipeline as a tool for converting leads into sales. It provides sales leaders with a visual representation of the different stages of the sales process, such as the point at which a prospect becomes a qualified lead, or when salespeople should follow up with a lead.
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Whitepaper
Recession Marketing: Guidelines to Recession-Proof Your Business
As of the writing of this paper, many global brands and start-ups alike have made the decision to cut budgets and lay off staff. It’s highly likely we are in a global recession, albeit one that is asymmetrical across business sectors.
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Whitepaper
Lead Nurturing Practices to Boost Your Sales
Demand generation is the backbone of any successful marketing strategy. Yet, despite its importance, 61% of marketers have indicated that generating traffic and leads is their top challenge. Today’s current economic uncertainty may well exacerbate this problem, particularly as fewer companies appear willing to adequately invest in marketing.
↗Guides
Guide
Demand Gen Isn’t Just for Customers – How to Leverage Programs to Build and Maintain Your Partner Network
When it comes to demand generation, many businesses focus solely on attracting and nurturing customers. However, it’s equally important to recognize the power of demand generation in building and maintaining a strong partner network. By implementing effective demand generation programs tailored to your partners, you can strengthen relationships, drive mutual success, and unlock new growth opportunities.
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Guide
Lead Nurturing Guide: Turning Pipeline Into Revenue
Building long-lasting relationships with buyers is essential for boosting your company’s ROI. Yet 61% of marketers say generating traffic and leads is their top challenge. The buyer journey isn’t straightforward—in fact, 90% of buyers loop back and repeat different tasks more than once throughout the whole process. That’s why every demand generation strategy needs an omnichannel approach to target your ideal buyers at each point of need.
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Guide
How to Nurture Your Leads In 8 Easy Steps
Only around 5% of leads may be in market at any point in time. That’s why prospects need nurturing to help them progress down the sales funnel before they’re ready to buy. To put it simply, lead nurturing helps marketers continue to educate, inform and build solid relationships with B2B leads at every stage of the buyer’s journey, answering their questions before they make a purchase decision.
↗Articles
