Unleashing the Power of First-Party Insights in B2B
Demand Generation
& Performance Marketing
Whitepapers
Guides
Guide
Unlocking the Potential: How to Turn Your Channel Partners into Demand Gen Masters
Channel partners play a vital role in the success of many businesses, acting as an extension of your sales and marketing efforts. However, to truly maximize the potential of your channel partners, it’s essential to empower them with demand generation skills. By turning your channel partners into demand gen masters, you can create a powerful network of brand advocates and drive significant business growth. In this blog post, we will explore actionable strategies to transform your channel partners into demand generation masters.
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Guide
Demand Gen Isn’t Just for Customers – How to Leverage Programs to Build and Maintain Your Partner Network
When it comes to demand generation, many businesses focus solely on attracting and nurturing customers. However, it’s equally important to recognize the power of demand generation in building and maintaining a strong partner network. By implementing effective demand generation programs tailored to your partners, you can strengthen relationships, drive mutual success, and unlock new growth opportunities.
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Guide
Lead Nurturing Guide: Turning Pipeline Into Revenue
Building long-lasting relationships with buyers is essential for boosting your company’s ROI. Yet 61% of marketers say generating traffic and leads is their top challenge. The buyer journey isn’t straightforward—in fact, 90% of buyers loop back and repeat different tasks more than once throughout the whole process. That’s why every demand generation strategy needs an omnichannel approach to target your ideal buyers at each point of need.
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