DEMAND HQL
Do you have special lead qualification criteria that are unique to your business?
When leads you buy look attractive, you know that a few are simply unsuitable because there is something about them that makes them a no-go. And you wish you could ask these leads something unique before paying for them.
Every valid bottom-of-the-funnel lead should have authority to make decisions, a budget, a clear need, and a defined active project. But for you that may not be enough or those may not be the best questions to ask.
DemandFactor delivers BANT leads and either replaces some standard qualifying questions or adds your critical custom questions.
How Can Demand HQL Support Your Pipeline?
Create Unique Qualifying Criteria.
Designate lead suitability questions and formulate unique suitability criteria to probe for.
Define Targets.
Nominate account profiles and decision-makers that represent ideal targets for your products or services.
Engage Market at Scale.
We reach out across multiple channels to engage relevant targets with content related to your solutions.
Identify Leads.
Collect signals and interest from suitable targets and accounts.
Validate Leads.
Confirm that leads are the right decision-makers, with a clear need, budget, and a real project, if these are the most critical criteria.
Package and Deliver.
Collect and organize intelligence about all suitable leads and transfer to your inside sales team.
Inquire with Custom Questions.
Add or replace standard questions with unique criteria that must be met by suitable leads.
How Can Demand HQL Support Your Pipeline?
Define Targets.
Nominate account profiles and decision-makers that represent ideal targets for your products or services.
Create Unique Qualifying Criteria.
Designate lead suitability questions and formulate unique suitability criteria to probe for.
Engage Market at Scale.
We reach out across multiple channels to engage relevant targets with content related to your solutions.
Identify Leads.
Collect signals and interest from suitable targets and accounts.
Validate Leads.
Confirm that leads are the right decision-makers, with a clear need, budget, and a real project, if these are the most critical criteria.
Inquire with Custom Questions.
Add or replace standard questions with unique criteria that must be met by suitable leads.
Package and Deliver.
Collect and organize intelligence about all suitable leads and transfer to your inside sales team.
Demand HQL: Bottom-of-the-Funnel Leads + Unique Qualifications + Validating and Eliminating
You: Get Leads That Uniquely Match Your Suitability Criteria
How Do We Support Clients’ Demand Generation?
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What Else Can Strengthen Your Demand Generation?
Demand Promise
Top of the Funnel
TOP OF THE FUNNEL
Discounted leads with a success bonus tied to a successful lead outcome.
Demand Promise
Demand Convert
Bottom of the Funnel
BOTTOM OF THE FUNNEL
Validated BANT leads worth pursuing.
Demand Convert
Demand Funnel
All Stages of the
Funnel
ALL STAGES OF THE FUNNEL
Leads to fill your pipeline throughout all stages.
Demand Funnel