WELCOMEto theDemandFactor EDGE
Built for agencies who are done playing blindfolded
B2B sales in 2025?
Forget sprints. You’re running a marathon with snow shoes on through mud — with CFOs, AI, and consultants handing you weights along the way.
Deals stall. Timelines stretch. Every decision is a committee-level debate. And guess what? You’re still expected to show results… yesterday.
Clients. Their clients. Algorithms. Broken channels. Shaky budgets. ROI reports no one reads.
And you? You’re not just launching campaigns — you’re in the middle of the storm, trying to prove you’re not the problem while having zero visibility into what happens after the click.
It is. And we’ve been there.
Here’s what agency leaders like you are facing in 2025:
You’re held accountable for performance — but barely have access to the data that defines it.
Your tech stack looks like a patchwork quilt, and your insights are spread across six platforms.
You’re told to deliver brand-safe, ROI-proven campaigns on shrinking budgets and shorter timelines.
It’s exhausting
We get it
And today — we’re going straight into the heart of the first one:
the invisible pressure of being performance-responsible… with half authority and close to zero access to data.
The pain is real:
held accountable, left in the dark
Let’s be honest — agencies are being asked to own performance without access to the metrics that matter. You’re expected to show ROI, optimize campaigns, and drive pipeline… all while staring at a black box.
Welcome to the modern B2B agency paradox:
You're on the hook for results without insight into the sales data
You're asked to optimize performance, but the budget sits with someone else
While you aim to be a strategic partner, you're given limited visibility and zero control over outcomes
It might not seem fair — and honestly, it isn’t. But this is the reality agencies are facing, and the pressure keeps climbing.
B2B marketing leaders are juggling longer sales cycles, more complex buying committees, and growing executive scrutiny. Everyone wants proof. Everyone wants ROI. And everyone wants it now.
Meanwhile, you — the agency — are asked to deliver clarity with almost no access to the engine room.
The numbers say it all:
68% of agencies are expected to report on sales outcomes, but only 27% actually have access to the sales data (SEMrush)
only 27% actually have access to the sales data (SEMrush)
Just 24% of CMOs report having sufficient budget to execute their strategies in 2024 (Gartner)
And while you’re trying to hold it together behind the scenes, clients are getting louder:
59% of marketers say their agency is helpful
but 41% want more
Among those dissatisfied with their
agency partnerships:
55% say agencies don’t understand their industry
and 50% blame execution speed (Triptent)
Translation? Clients don’t just want deliverables — they want insight, agility, and someone who’s as accountable to results as they are.
But here’s the kicker: you can’t prove ROI without access.
You can’t improve what you can’t see. And when deals take 12 to 16 months to close, flying blind isn’t just frustrating — it’s dangerous.
You’re defending performance without proof while your clients are asking tougher questions, faster — and expecting better answers.
How DemandFactor gives agencies the visibility and control they deserve
Transparent collaboration
& real-time reporting
Performance-based lead
generation
Custom reporting built for
agencies
Full-funnel engagement
tracking
So how is this possible?
Because we know our audience — we know yours.
Our first-party data spans 220M+ B2B buyers globally, and every lead comes from 100% in-house operations.
We act as an extension of your agency, handling campaign execution, real-time analytics, and strategic pivots — so you can stay focused on big-picture growth.
Let’s be real: defending performance without data is a recipe for failure.
With DemandFactor, agencies ditch the guesswork and take control — backed by real-time insights, full-funnel visibility, and the kind of transparency that builds lasting client trust.
220M+
B2B
buyers globally
The DemandFactor for Agencies
We’re not a vendor. We’re your data-powered, performance-obsessed growth partner.
If you’re fighting budget scrutiny or struggling to prove client ROI, we give you the edge and help you take control:
Real insights
not just another
dashboard
Leads that convert
not just names
on a list
Agility that scales
not friction that
slows you down
Stop defending performance. Start owning it!
Ready to see what
control feels like?
