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Demand Promise

Don’t want to spend a lot on leads before seeing them in action?

Get ready for a lead generation program that aligns with your goals and minimizes your upfront spend.
Pay less for leads delivered and pay a performance bonus only for leads that show success.
DemandFactor aligns its own success with your results. Pay more only for leads that move through the sales cycle.

How Can Demand Promise Reduce Your Upfront Risks with Demand Generation?

Determine Success Incentive.
Define what successful leads are worth and what a shared incentive will be.
Define Success Criteria.
Decide what a lead success looks like: a conversion into a sales opportunity or closing the deal.
Identify Funnel Stage(s) that Need Leads.
Select one or multiple funnel stages to fill with leads and a suitable DemandFactor product.
Engage Market at Scale.
We reach out across multiple channels to engage relevant targets with content related to your solutions.
Identify and Validate Leads.
Collect signals and interest from suitable targets and accounts and confirm lead quality.
Share Success with DemandFactor.
For leads that reach the stage of success you defined, share your success with DemandFactor as a performance bonus.
Bring Leads to Success.
Enable your internal team with new leads and watch them progress through the sales stages.

How Can Demand Promise Reduce Your Upfront Risks with Demand Generation?

Define Success Criteria.
Decide what a lead success looks like: a conversion into a sales opportunity or closing the deal.
Determine Success Incentive.
Define what successful leads are worth and what a shared incentive will be.
Identify Funnel Stage(s) that Need Leads.
Select one or multiple funnel stages to fill with leads and a suitable DemandFactor product.
Engage Market at Scale.
We reach out across multiple channels to engage relevant targets with content related to your solutions.
Identify and Validate Leads.
Collect signals and interest from suitable targets and accounts and confirm lead quality.
Bring Leads to Success.
Enable your internal team with new leads and watch them progress through the sales stages.
Share Success with DemandFactor.
For leads that reach the stage of success you defined, share your success with DemandFactor as a performance bonus.

Demand Promise: Pay Less for Leads + Qualified Leads + Share Success of Successful Leads

You: Get More Leads for Less

Start Filling Your Pipeline

How Do We Support Clients’ Demand Generation?

The programs have run more efficiently than they promised making it easy for me to hit my targets in advance of my deadlines.
Marketing and AdvertisingDemand Content
Consistency of lead flow month over month. The data and leads we have gotten have been quite solid and sales' initial feedback is positive.
Information Technology and ServicesDemand Convert
This was a truly full-service experience. All I had to do was provide information about the target audiences and access to our library of content.
Software DevelopmentDemand Intent
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What Else Can Strengthen Your Demand Generation?

Demand HQL

Middle / Bottom of the Funnel

MIDDLE / BOTTOM OF THE FUNNEL

BANT leads augmented with custom-collected intelligence.
Demand HQL

Demand Convert

Bottom of the Funnel

BOTTOM OF THE FUNNEL

Validated BANT leads worth pursuing.
Demand Convert

Demand Funnel

All Stages of the Funnel

ALL STAGES OF THE FUNNEL

Leads to fill your pipeline throughout all stages.
Demand Funnel

DemandFactor is revolutionizing performance marketing and demand generation by adding in the missing piece:

We align our success to the success of our leads and our clients.